Have you ever tried to bake a cake with just one ingredient? It’s, well…don’t do it. You’ll just be left staring at a cup of sugar or a few eggs, wishing you had the other ingredients.
Why, then, are so many marketers trying to build comprehensive client experiences with just one piece of content?
Today’s audiences — especially millennials — don’t just want to buy things; they want to forge lasting connections with friends, strangers, and even brands. And yet, financial professionals still pay for one-and-done content services. This only wastes time and money.
To create truly memorable experiences, you need to adopt a “campaign thinking” mindset. That is, you need to produce comprehensive campaigns that keep people coming back for more. Only then can you build those valuable relationships and nudge clients into making important decisions that will improve their lives.
Ready to see how it’s done? Let’s look at three stellar marketing campaigns that prove the power of “campaign thinking.”
Continue reading 3 marketing wins that prove the power of “campaign thinking”