Category: Marketing Metrics

We get it; marketing is not easy. You spend way too much time crafting your marketing messages and making social media posts yet still don’t get any leads. And we know why—most financial advisors fall into the same marketing pitfalls that cause frustration:

• Relying on a single marketing campaign instead of multiple campaigns targeted at different audiences
• Expecting instant gratification instead of implementing a holistic lead generation strategy
• Believing a lead generated is a marketing win and stopping there instead of nurturing leads and prospects

If you’ve made any of those mistakes, trust us, you’re not alone. And we know how to help you.

We have a whole library of plug-and-play marketing campaigns for financial advisers built with our Cold to Gold framework. And we’re not all talk—every year, we publish a State of Digital Marketing report that shows how Snappy Kraken members have gotten better marketing results in less time with the help of our compelling campaigns.

If you need more proof, we’ve also got real stories from our members that illustrate exactly how we’ve helped them—and how we can help you, too. Continue reading Best Marketing Campaigns For Financial Advisors

8-minute Read | 9-Minute Listen

 

Marketing benchmarks and success look different in every industry and for every business. For example, the average email open rate in the business and finance industry is 21.56%, while the average open rate for government emails is 28.77%. Apart from industry, other factors affect performance like company size and maturity.

Industry averages tell you how other businesses are doing and let you know how you’re doing in comparison. At the end of the day, you need to define what success looks like for your business by analyzing past performance to create your own benchmarks.

Here are the most important metrics on social media, for emails, and for referrals and how to find them:

(Note: All industry averages in this article are specific to the financial industry unless otherwise indicated.)

Continue reading What Success Looks Like for Financial Advisers