Social ads aren’t meant to get you instant clients.
In the same way that you don’t buy everything you see on social media, your target audience won’t sign a contract with every financial adviser who has an eye-catching ad.
Social ads are meant to grab attention, build brand awareness, and plant that seed that might someday bloom into a beautiful, loyal client.
Effective social ads can get prospects halfway through our Cold to Gold Framework—from getting noticed to building credibility.
The most successful advisers turn those leads into loyal clients by following up, starting conversations, and genuinely building trust and relationships.
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