Category: Video

Making videos isn’t complicated, time-consuming, or expensive—but we don’t blame you if you think it is. In fact, 66% of marketers agree that video takes too much time.

No matter how camera-shy you are, though, you need to add video to your marketing strategy. Sixty-eight percent of marketers who use video note a better return on investment (ROI) compared to Google Ads. While we know most financial advisers are hesitant to use video marketing, we (and a lot of other marketers) have found that videos are actually pretty easy to create and do wonders for your marketing.

Videos work because they add a personal, human touch other marketing mediums lack, which helps you build stronger relationships with your prospects and clients. Continue reading How To Be Successful At Video Marketing For Advisers

There are 2 big categories when it comes to getting marketing done:

• You have the exhausting way
• You have the deliberate way

We get it!

Nobody wants to do it the exhausting way. It just happens.

You’ve got a lot going on: regular business operations, serving clients, and…just life in general.

Between everything that needs your attention, it can be easy for marketing to take a backseat…

…until the pressure comes on to “pick up marketing again.”

That’s when it happens–the random acts of marketing.

The spray and pray marketing.

In other words, the exhausting way.

It’s not a fun cycle.

It definitely soaks up a lot of time. And it can eat up a lot of money.

Even with all the grit and determination, you may not even experience the results you hoped for.

If this sounds like you, check out the presentation below. Continue reading Moving Prospects from “Cold to Gold”

What’s the secret to making high-value, automated marketing campaigns that get results for financial advisers?

Well, there’s no hack or tool or magic to it.

As cliché as it might sound, it comes down to hard, quality work from an experienced team who knows what they’re doing.

Check out the time-lapse video below where we show you each stage of the process for building out an automated marketing campaign.

At Snappy Kraken, we’re open about the marketing strategies we use to help advisers make meaningful connections that drive business.

If you’d like to learn more about our strategies (and how you can use them for yourself), check out the first episode of our “Behind the Campaign” series.

Watch the time-lapse video for one of our top-performing campaigns below. Continue reading Building a Top-Performing Campaign from Scratch

We recently interviewed nationally-renowned professional speaker, author and organizational psychologist Dr. Jack Singer on How to Build An Indestructible Mindset 

Dr. Jack had so much great info to share that we invited him back to speak to our entire team at Snappy Kraken. What he shared was too good to keep to ourselves.  Continue reading All Stressed Up and Nowhere to Go With Special Guest: Dr. Jack Singer